Wednesday, July 8, 2009

essence of taste


marc newson designs the aji no moto bottle for its 100th anniversary. the best dressed msg around...aji no moto is literally translated as essence of taste. otherwise known as msg. or umami - the fifth taste. there is lots of information on the design and things here. via designboom.

10 comments:

  1. wow! I didn't realise that people still bought agi no moto...? and that the brand would have enough finances to hire Marc Newson on board???!

    ReplyDelete
  2. i was thinking of posting about this marc newson ajinomoto! i don't think i'd buy it because i never use ajinomoto (i don't know anyone who does) but i'd love to see the actual product!!
    by the way, the airline amenity on qantas was all marc newson design and that was surprising to me!

    ReplyDelete
  3. hi yumi and hiki, i know, aji no moto wouild not go down very well in australia i think - everyone is most wary of msg...and yes! i really like those qantas marc newson products - nice primary colours:)

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. That's real good-looking msg!
    (sorry! Typo earlier on)

    ReplyDelete
  6. I used to use aji no moto to make yakimeshi (fried rice). I think the taste was better...
    Yakimeshi was one of my Saturday lunch menus and I loved it!!

    ReplyDelete
  7. i would buy this just for the bottle, even though
    i've no idea of the taste! :)

    ReplyDelete
  8. Like Mary, I would buy it just for the bottle.

    ReplyDelete
  9. hi everyone - yes, maybe we could buy the bottle, empty out the msg and fill it with something more wholesome! even though it so very tasty - your yakimeshi sounds good natsumi!

    ReplyDelete

comment